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Stanisław Trzciński's expert session at the Spotify Your Brand conference. All Ears On You

At the invitation of Httpool Polska, Spotify Polska, Spotify Advertising, Stanisław Trzciński - culture expert and CEO of STX Music Solutions, appeared as the so-called. key speaker during an expert session (knowledge and research) as part of the "Spotify Your Brand. All Ears On You" meeting/conference at Artbistro Stalowa52 (1.06.2022).

 

The event was addressed to dozens of representatives of leading international and Polish brands, who were encouraged to use non-standard creations using streaming intelligence as part of Spotify Advertising.

 

It is worth noting that Httpool is a strategic advertising partner of leading social media platforms around the world, such as LinkedIn, Twitter, Snapchat, Spotify, TikTok, Brainly, Facebook and Tripadvisor.

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In his part, Stanisław Trzciński told, among others, why music is important in people's lives and how streaming has changed the consumption of music in the digital world. In addition, what is the role of music in marketing communication, including advertisements, how music evokes emotions, I also discussed various trends, statistics, and the results of the latest scientific research. There were also curiosities etc.

 

Then, during the Inspiration Session, the Httpool team - headed by Grzegorz Marowski (SPOTIFY REGIONAL LEAD Poland & Baltics) and Izabela Biedrowska-Pawlak (SPOTIFY Sales Lead) - explained how to create a deep bond between the brand and the Spotify audience.

 

They presented data and figures about Spotify. They presented what the service knows about music and what about its users. They explained what the Spotify API (Advanced Programming Interface) is, as well as "their" Ad Pages. They showed how to use QR codes for users and how to create Mircosites.

 

At the same time, they presented benefits and non-standard solutions, including examples of various integrated marketing implementations of many brands from Poland (less) and the world (more) on Spotify. It was very interesting.

 

Finally, during the Experience Session, conference participants got to know the Spotify algorithm in practice and "live" during musical fun, which turned into an Integration Session.

 

photo. Pawel Ossolinski/Httpool Poland.